When asking the question “what would you do if. . .?”, we are asked to reflect upon the ethics involved in the introduction of new products/values into society (Jandt, 2013, p.299).  How does this pertain to intercultural communications?  

Change agents are defined as people in a position to influence attitudes and behaviours of others (whether peer group or larger groups within a society), who are positioned to make innovation decisions for their specific community (Jandt, 2013, p.298).  They are charged with the analysis of the adaptation potential (Jandt, 2013, p.299) of their target group/community, and to then make decisions about what should and should not then be introduced into that community.

Back to the “what would you do if. . .?” question; is it reasonable for industry, health care, government or education to decide what should or should not be introduced?  Who is responsible for policing these change agents, to stop them from interfering in the health and well being of their communities?  I am not comfortable with the idea that the capitalistic global marketplace has the ability to impact every aspect of life in any arena.  

Jandt (2013, p.299) discusses the ethics involved with the introduction of birth control in to developing countries; the impact on the roles of women, care of elderly, family size, etc., and whether or not products should be introduced based on the perceived changes to the situation in any community.  I would tend to argue about which agency or agent has the right to stop or restrict change in any community, with the intent to restrict the freedom of choice of any individual .